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Netflix was handing out Shooter McGavin-themed cereal at a sports event over the weekend

It pays homage to perhaps the most famous line from the original comedy film.
Ben Lyons Senior Editor 23 June 2025

If you asked a Happy Gilmore fan what the most famous line from that movie is, they would very likely say the "I eat pieces of shit like you for breakfast" line delivered by Christopher McDonald's Shooter McGavin. It's a famed line thanks to the response of Adam Sandler's titular character who replies with "You eat pieces of shit for breakfast?"

That piece of dialogue has transcended time and Netflix is looking to use it as a marketing tool for the upcoming Happy Gilmore 2. The streamer was reportedly handling out physical boxes of Shooter McGavin-themed cereal all during the Fanatics Fest sports event in New York City over the weekend, and as per the name of the cereal, it is hilariously "Shooter McGavin's Pieces of Shit... for Breakfast".

A snapshot of the cereal was shared by the Shooter McGavin fan account on social media, which Netflix seemingly affirmed as accurate by reposting the post on X.

https://x.com/ShooterMcGavin_/status/1936194671321268348

Hopefully the streamer commits to this bit and looks to actually commercialise what could be a great way to start the day for golf and movie enthusiasts.

Senior Editor Ben was a Senior Editor at Gamereactor UK. When he wasn’t writing, editing or filming for Gamereactor, he could usually be found playing an FPS or getting lost in a sprawling RPG.
Full profile Gamereactor author since October 2020 · 18,588 published articles
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