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NRG Esports sells the naming rights to its Rocket League team to The General insurance

The deal is said to be six figures in size and spanning multiple years.
Ben Lyons Senior Editor 29 April 2021

NRG Esports has sold the naming rights to its Rocket League team to The General Insurance. The team, which will now be regarded as The General NRG, will continue to compete in the Rocket League Championship Series, and the deal will also see that The General will have its assets on NRG's jerseys, as well as having presenting rights around the team's The Grid broadcasts - a series of small streams that are presented by teams competing in the RLCS .

The deal itself is also set to begin immediately, with the team seeing the branding change as soon as the upcoming RLCS Season X Spring Split regional event. It has also been noted that both sides are looking to engage in more fan-focussed activations down the line.

The financials of the deal were not disclosed, but The Esports Observer has reported (via SBJ Esports) that the deal reached six figures and is a multi-year deal.

In other NRG Rocket League news, the team recently became the first to pass $1 million in prize winnings.

Senior Editor Ben was a Senior Editor at Gamereactor UK. When he wasn’t writing, editing or filming for Gamereactor, he could usually be found playing an FPS or getting lost in a sprawling RPG.
Full profile Gamereactor author since October 2020 · 18,588 published articles
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