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A massive Harry Potter flagship store is opening in London in November

The store is said to have been inspired by Diagon Alley.
Ben Lyons Senior Editor 12 August 2026

It's a really great time to be a Harry Potter fan again, especially if you live in the United Kingdom. Not only is the HBO TV series adaptation set to arrive this Christmas and be followed by a confirmed second season, but there is a major new collector's Lego set on the horizon, and the planned UK Universal theme park is said to have secured rights to offer a themed Harry Potter land too. And this isn't all...

In November, a flagship Harry Potter store is set to open in central London, specifically between Oxford Street and Tottenham Court Room Tube stations, as BBC News reports. It's looking to be the second major retail destination based on the franchise in the UK, beyond the existing King's Cross Station store, with the difference between the two being this new option is much, much larger.

It's said to be around 21,000 square feet in size and spanning two floors. It'll feature a ton of themed design stylings all inspired by Diagon Alley, including a dragon towering over Gringotts bank, the Knight Bus, The Leaky Cauldron pub where Butterbeer will be served, and more.

The shop's location is The Ribbon at 134-140 Oxford Street, and if you are planning a trip to London this autumn and want to pop in to snag some Harry Potter merchandise, you'll be able to do so from November 4, as this is when the doors officially open.

Senior Editor Ben was a Senior Editor at Gamereactor UK. When he wasn’t writing, editing or filming for Gamereactor, he could usually be found playing an FPS or getting lost in a sprawling RPG.
Full profile Gamereactor author since October 2020 · 18,577 published articles
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