The Lord of the Rings Online

LOTRO triples revenue

Switch to free-to-play was successful

Subscribe to our newsletter here!

* Required field

In speaking with TenTonHammer, Turbine's Adam Mersky has revealed that revenue from The Lords of the Rings Online (LOTRO) has tripled since the switch from a monthly subscription model to a free-to-play model was made.

It's not the 500% increase Turbine saw with Dungeons & Dragons Online as that game switched, but then again LOTRO was more popular to start with. Turbine also mentioned that they are seeing a lot of new players coming into the game and that the world feels "alive and vibrant".

The Lord of the Rings Online

Related texts

Loading next content


Gamereactor uses cookies to ensure that we give you the best browsing experience on our website. If you continue, we'll assume that you are happy with our cookies policy