"Ok, so what do you actually do in your game?"
"You kick ass."
"Huh. Anything else?"
"Not really, you pretty much just kick ass all the time. As a superhero. Did we mention it is based on a movie, also about asskicking?"
"No, you didn't. That's...kick-ass."
"Right! And the beauty of it is that it's the name of both the game and the film! Kick-Ass! It's so straight forward it transcends all other game names. Kick-Ass. It's kick-ass good."
"That's great! I love it! Here, have some money!"
You heard me! Kick ass!