Star Wars: The Old Republic is a huge project, with claimed full voice-acting and almost a full single-player campaign for every class in the game. It is by far the biggest MMO-project EA has ever gotten involved in, and it is certainly the biggest project Bioware has ever done. According to Industry Gamers, Sterne Agee analyst Arvind Bhatia just had a meeting with EA that gave a little bit of information about just how huge it is.
Speaking about the money EA is making (or not making), Bathia said that "earnings are somewhat depressed due to ongoing expenses of the Star Wars MMO, management has high hopes for this and believes 2M+ subs is possible". Two million subscribers would make Star Wars: The Old Republic one of the biggest MMOs ever made, after giant World of Warcraft. He also said that EA would need over one million subscribers before the game could even reach break even.