EA and DICE have announced that one million players have signed up to play the free-to-play third person take on Battlefield online. It launched late in June and apparentely "tens of thousands" new players are joining daily. Revenue is generated through advertising and microtransactions that allow you to customize your character and such things.
"The team is really proud to have hit 1 million registrations at this early stage," said Ben Cousins, General Manager, Battlefield Heroes Team. "Creating a character and gameplay experience that is totally yours is what sets this game apart - your hero can be anything from a bazooka-toting pirate, a grenade-throwing ninja or even a mime assassin!"