The Guinness Book of World Records have now established that Call of Duty: Modern Warfare 2 is indeed the biggest entertainment launch of all-time with verified launch numbers landing at $401.6 dollars during the first 24 hours on sale.
The previous record was held by Grand Theft Auto IV, which grossed $310 million in its first day in 2008, and in turn captured the record from, Halo 3, that managed $170 million its first 24 hours on sale.
One of the remaining lads over at Infinity Ward, creative strategist Robert Bowling had this to add to the press release:
"This achievement is a reflection of the support from our community of fans around the world. The Call of Duty series and Modern Warfare have been our passion - we've dedicated our lives to giving our best, so it's an honour to be recognised by setting a new standard among all entertainment properties."
Impressive. Most impressive.