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Battlefield Heroes does well

Micro transactions popular
Bengt Lemne 14 August 2009

EA have reported some interesting stats from their free-to-play Battlefield Heroes that launched earlier this summer. So far one and a half million players from 133 countries have answered the call of duty and among those who choose to buy equipment and clothes for the avatars the average spending is a whopping 20 dollars.While it most likely isn't more than a fraction of the 1.5 million players who have chosen to buy these extras it still supports the notion the business model holds up.

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