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It seems like Xbox has changed its name to XBOX

After asking Xbox fans whether they preferred the name written in all caps, it appears that the majority opinion has now led to this change.
Jonas Mäki Editor Sweden Updated 17 May 2026

Earlier this week, we reported that Xbox head Asha Sharma was at it again, asking the Xbox community via social media whether Xbox should perhaps change its written name to XBOX, which is how it's spelled in the logo. Although many people liked Xbox, XBOX won by a landslide in the end, and it seems she was serious about the question.

As of this writing, Xbox has changed its name to XBOX on X, while official accounts on Bluesky and Threads are still called Xbox. Hopefully, some clarification will come this week, but it seems that going forward, we may see XBOX in press releases, presentations, and other communications from Microsoft.

What do you think about this, and will you write Xbox or XBOX yourself?

https://x.com/asha_shar/status/2055409655011332480

Xbox was always spelled XBOX in the logo, but Xbox in text. The Xbox community seemingly want that to change.

Editor Sweden Jonas Mäki has written for Gamereactor since 2002, becoming an editor in 2007. He covers the video game industry across news, releases and the business side, with a particular interest in sales figures and where the industry is heading.
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