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Should Microsoft's console be spelled Xbox or XBOX?

The new head of Xbox posed the question on social media, and it is possible that the name will be written in all caps going forward.
Jonas Mäki Editor Sweden 14 May 2026

Ever since its inception, the Xbox logo has been written in all caps, but in text, the overwhelming majority spell it "Xbox," even though companies like DICE, GOG, and SEGA keep their capital letters in written text. But perhaps this is about to change.

The new Xbox head, Asha Sharma, recently posed a question on social media asking how the console's name should actually be written. Is it Xbox or XBOX? As you can probably guess, opinions vary widely, and you have 17 hours (at the time of writing) to share your thoughts.

https://x.com/asha_shar/status/2054625508462333983

After you've voted, we'd love for you to explain your reasoning. What do you think?

Is it Xbox or XBOX?

Editor Sweden Jonas Mäki has written for Gamereactor since 2002, becoming an editor in 2007. He covers the video game industry across news, releases and the business side, with a particular interest in sales figures and where the industry is heading.
Full profile Gamereactor author since 2007 · 12,193 published articles
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