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Sephiroth has a new side hustle: Selling lemon sour ahead of the Rebirth release

While Nintendo and Xbox fans eagerly await Sephiroth's return in Final Fantasy VII: Rebirth, the villain himself is busy pretending to be an influencer.
Jonas Mäki Editor Sweden 29 April 2026

As we mentioned yesterday, a playable demo of Final Fantasy VII: Rebirth is now available for both the Switch 2 and Xbox Series S/X. Judging by the reactions of those who have tried it, it seems to be a very polished version ahead of the June 3 release.

If you're looking for something tasty to sip while gaming (and are of legal drinking age, of course), Sephiroth has a suggestion for you. Square Enix has launched a somewhat unexpected collaboration with Japanese brewery Asahi Beer on a product called Mirai no Lemon Sour, which translates in the ad to "The Lemon Sour of the Future."

Here we see One-Winged Angel in the midst of slicing a lemon and passionately drinking an alcoholic beverage like a true influencer fully embracing yet another brand. Does that sound strange and Japanese? Well, that's exactly what it is, take a look for yourself below.

Editor Sweden Jonas Mäki has written for Gamereactor since 2002, becoming an editor in 2007. He covers the video game industry across news, releases and the business side, with a particular interest in sales figures and where the industry is heading.
Full profile Gamereactor author since 2007 · 12,193 published articles
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