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Marvel Rivals could have been cancelled before launch

NetEase was apparently not happy paying for the rights to use certain Marvel heroes.
Alex Hopley Editor UK 24 February 2025

You'd probably be called a fool now if you cancelled Marvel Rivals, as the game has proven itself to be a huge hit. But, there was a time when sceptics eyed it suspiciously, seeing it as a cheap Overwatch clone.

Even NetEase itself had its doubts, just for different reasons. According to Bloomberg, CEO William Ding wasn't happy with paying for the rights to use Wolverine and Spider-Man for the game, and there were talks about the company using its own heroes, or shutting down the project entirely.

With characters so well-known, of course Disney likely charged a pretty penny for their use in a game. However, considering the success Marvel Rivals has seen since, it's probably worth the upfront cost to use those characters.

Editor UK Alex Hopley covered the video game industry for Gamereactor, from new announcements and launches to the business behind them. He also wrote on tech, film and entertainment, and his coverage wasn't tied to any one region.
Full profile Gamereactor author since 2023 · 9,411 published articles
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