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Lego Dimensions

Lego is now the world's most powerful brand

Not the biggest, perhaps, but it packs the most punch.

As is tradition each year, Brand Finance Global 500 has ranked the highest brand values in the world. Apple used to hold the top spot, but has now been dethroned by Google. Apple has declined 27% in brand value since last year while Google has climbed 24%, with Amazon coming in third on the list.

There is also a chart for the most powerful brands, and that is topped by a fairly well known company within the world of video games: Lego. The Danish toys are selling like crazy these days, and there are other major successes to note, such as the Lego video games, films like the upcoming Lego Batman Movie, and merchandise on top of that.

The second most powerful brand is Google, followed by Nike.

Lego Dimensions

Thanks, The Telegraph

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