Activision are reporting that the publisher "sold more than $1 billion of Call of Duty: Ghosts into shops worldwide as of day one."
"Call of Duty is by far the largest console franchise of this generation," said Bobby Kotick, CEO of Activision Blizzard. "More people have played Call of Duty this year than ever before, logging four billion hours of gameplay."
Kotick continued: "In the last 12 months, Call of Duty: Black Ops 2, including its digital content, generated more revenues than any other console game ever has in a single year. Although it is too early to assess sell-through for Call of Duty: Ghosts, it's launching at a time when the franchise has never been more popular."
Grand Theft Auto V broke a series of world records when it was released earlier this year. When the dust has settled on the launch of Ghosts, and once we've been able to consider the sales from next-gen consoles, we'll have a better idea of how the latest Call of Duty compares with the new pace-setter from Rockstar.