The announcement of "the Biggest Entertainment Launch" almost sounds like an annual foregone conclusion for Activision, but, as is true for past years, it's been also true for Call of Duty: Black Ops 3 in 2015.
The publisher has just made official that the latest incarnation of the shooter, possibly the best one to date according to our review is indeed the biggest release of the year so far after making 550 million dollars during its first weekend on sale beating all other entertainment efforts "including theatrical box office, music and book launches". And it looks like fans were really eager to get their hands on this instalment, as it also got the "Highest Per Player Engagement Ever Recorded for Call of Duty; More than 75 Million Hours Online Over Three Days".
In the official press release, Activision boasts about their success while Sony chimes in with a "told you so" regarding PlayStation's marketing and early DLC access deal:
"Call of Duty's millions of passionate fans have shown us, yet again, the strength of their commitment to this enduring franchise," said Bobby Kotick, Activision Blizzard's Chief Executive Officer. "Call of Duty: Black Ops III is the biggest entertainment launch this year in any medium, and bigger than any theatrical opening weekend ever."
"As we've said from the start, PlayStation is the best place to play Call of Duty, and this record-breaking launch shows how true this statement is. Black Ops III is the biggest launch of the year so far, and the PlayStation Nation is ready. We're proud to call PlayStation the home of Call of Duty and look forward to supporting our community with DLC map pack content first," said Adam Boyes, VP of Publisher and Developer Relations, Sony Computer Entertainment America.
Gamereactor launch coverage: the following pictures were taken during Black Ops 3 Spanish launch event in Madrid. Videos include full Danish launch event held in Copenhagen:
