Activision have announced that Call of Duty: Black Ops has established a new five-day worldwide sell through record with $650 million. It beat the previous Activision record set by Call of Duty: Modern Warfare 2 ($550 million) by a wide margin. Now it remains to be seen if Black Ops has the same legs that carried Modern Warfare 2 to an incredible run on sales charts around the world.
"Call of Duty has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment," said Robert Kotick, CEO, Activision Blizzard. "The title's success illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to play Call of Duty: Black Ops at unprecedented levels rather than engage in other forms of media. The number of people playing online and the number of hours they are playing demonstrates how online gaming has become a mainstream form of entertainment and certainly validates Activision Blizzard's leadership role in online entertainment."
Activision also highlighted two records set on Xbox Live during the launch day:
- More than 5.9 million multiplayer hours were logged playing Call of Duty: Black Ops by end of launch day, November 9.
- More than 2.6 million unique gamers played Call of Duty: Black Ops in one day on November 9.
There's not a lot of talk about Infinity Ward at the moment, is there?