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Why Total War: Warhammer isn't called Total Warhammer

Creative Assembly's Rob Bartholomew clears things up for us.
Sammy Cooper 6 May 2016

Anticipation is building for Creative Assembly's next Total War game, which this time is based around the Warhammer universe. It might be potential match made in heaven, but we're still sure that everyone has wondered why it's called Total War: Warhammer, and not just Total Warhammer. It's been something of a running gag amongst fans, and now we've finally been given a definitive answer.

In an interview with Eurogamer, Creative Assembly's brand director, Rob Bartholomew, shed some light on the naming of the game.

"It's supposed to be a fantastic partnership between Creative Assembly and Games Workshop to put these two games from different ends of the spectrum together. With that comes a lot of brands and franchises, and legal, and IP and words like that.

"But it's still a Total War game, and it's still Warhammer, and we wanted to represent those. We sat around and said 'can we call it Total Warhammer?' and thought 'well, then it's not Total War, it's not ours, and it's not Warhammer so it's not Games Workshop's.' It's not ideal, but we're kind of getting used to it."

Around the office at Creative Assembly, they simply abbreviated the game's title, calling it "TWW at most, or just Warhammer."

The naming makes sense, and we always suspected it was so they could preserve both brands, though we can all agree that it would've been nice to hear it called Total Warhammer. Regardless of what it's called, the game is set to release May 24, which is just around the corner.

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