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DICE: "We have to do things to get them to trust us"

DICE LA producer openly admits damage to Battlefield brand.
Jonas Mäki Editor Sweden 9 October 2014

Despite the fact that EA last spring said that the troubled Battlefield 4 launch didn't hurt the brand at all, DICE seems to have have a different opinion. It's DICE LA producer David Sirland who says in an interview with Gamespot that it "absolutely" has hurt the brand.

"I can absolutely say that we lost [player] trust in the game's launch and the early parts of the year. We still probably have a lot of players who won't trust us to deliver a stable launch or a stable game. I don't want to say anything because I want to do. I want them to look at what we're doing and what we are going to do and that would be my answer. I think we have to do things to get them to trust us, not say things to get them to trust us. Show by doing."

Sirland expects Battlefield: Hardline to have a smoother ride thanks to the extensive beta they ran earlier this year, before the game was delayed for more polish. He says:

"It's just a giant project, any Battlefield game is a giant project. And the more input you can get early, the better, and the more you can be open with changes you're making or ideas you have, the better, I think. Because our community is much smarter than we probably give them credit for."

How do you feel about Battlefield: Hardline, has your trust in the game series, DICE or EA changed in any way? Tell us in the comment field below.

Editor Sweden Jonas Mäki has written for Gamereactor since 2002, becoming an editor in 2007. He covers the video game industry across news, releases and the business side, with a particular interest in sales figures and where the industry is heading.
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