Ubisoft are set to spend an incredible £4 million on advertising Assassin's Creed III in the UK over the next three months.
According to the report on MCV, the campaign will include television and video-on-demand ads, and posters will appear on the London Underground.
Matt Benson, senior brand manager, said: "Assassin's Creed III is the culmination of three years' hard work from a team which is at the top of its game. Our spend is in excess of £4m across marketing and trade activity, which is the largest amount we have ever committed for an Assassin's Creed campaign."