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Want to smell like Kiryu? Now there's a perfume for all yakuza-wannabees out there

The Yakuza perfumes are here, and surprisingly enough they don't smell like the back alleys of Kamurocho.
Jonas Mäki Editor Sweden Updated 19 April 2026

It's been over two years since we last got a full-fledged main Like a Dragon game, when Like a Dragon: Infinite Wealth was released. If you (like us) miss the series and Ichiban Kasuga profoundly, we can now recommend a new product from Sega and the Japanese perfume brand Fits You.

They're releasing a set of two perfumes in a collection inspired by Yakuza Kiwami 3 and Yakuza 3 Gaiden: Dark Ties, one based on Yoshitaka Mine and one based on Kazuma Kiryu himself. Both cost 4,400 yen (around £23/€26) and are sold through the Japanese retail chain Don Quijote, among other places.

Contrary to what one might expect, they don't smell like old cigarette butts, hangovers, and sushi; instead, Yoshitaka Mine's perfume is said to have a spicy scent of wood and citrus, while Kazuma Kiryu's version leans toward lotus leaf, pitaya, and mandarin. They were released a few days ago, so if you want to smell like a true yakuza, you should hurry up and get yourself a bottle, because these are likely to sell out.

https://x.com/ryugagotoku/status/2036783909242118158

Editor Sweden Jonas Mäki has written for Gamereactor since 2002, becoming an editor in 2007. He covers the video game industry across news, releases and the business side, with a particular interest in sales figures and where the industry is heading.
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