When Kinectimals launches in the US, Microsoft will be bundling it with some cuddly animal toys - Gamestop gets a Maltese Tiger while Toys'R'Us offers a King Cheetah (thanks, Destructoid). The toys will come with codes that unlocks them in the game itself. The price is $59.99, and no word yet if the game will be released in the same way here in Europe.
If I remember correctly, Microsoft gave out these at the Kinect Experience-event at E3 this year - I gave mine away, though, so now I will never get to play with a King Cheetah. I will always remember it, so I will just have to close my eyes and dream myself away to a better place where I play with wild animals in a grassy dreamland. Ah, bliss.