Prey for the Gods is a Kickstarted title by developer No Matter, but it appears as if their game's name has caused Bethesda's studio Zenimax to complain that it's too similar to upcoming title Prey, meaning No Matter has changed the name to Praey for the Gods. The studio registered both spellings before the complaint, which is useful for them, and they will also keep the same logo.
"The truth is we initially thought about naming the game Praey for the Gods prior to our initial trailer," the studio said. "The logo has both the woman praying against the duality of prey, and thankfully we get to continue to use that. We figured people would have a hard time trying to type in the æ symbol in search engines etc."
The studio goes on to say that "something like a trademark opposition can be long and depending on how far someone wants to fight it can be very expensive. We didn't want to spend our precious Kickstarter funds, nor did we want to have to ask for additional funds to fight this in court. Using backer money towards something that doesn't go towards the development or backer rewards felt horrible to us."
Does the name matter too much?