"A business decision". That's why we will have to wait for Gears of War 3 until "holiday 2011" and not the previously announced "April 2011" date. Disappointing, and to be honest it's hard to see why Microsoft did it. Perhaps another planned holiday release for 2011 slipped?
This is what executive producer Rod Ferguson wrote on the official website:
"I know fans are going to be disappointed with the new release date, but rest assured that this is a business decision between partners, and not a quality issue. Gears 3 was on track to be the most polished Gears of War game ever when it released in April, and this additional time allows us to polish it that much more before it hits shelves next fall. Next week we have a major multiplayer press visit at Epic HQ, and I'm really looking forward to the fans seeing and hearing about Gears 3 versus multiplayer for the first time. Lots more exciting news to come."