The first of EA's new IPs has been debuted at the company's E3 conference: a 2D puzzle platformer called Unravel.
Martin Sahlin, creative director of Unravel, was in LA to spill the beans, a creative puzzle platformer - think Yoshi's Woolly World meets Journey - that stars a character that unravels as they progress through the level. Sahlin even brought with him the doll he made of yarn while coming up with the concept.
We'll have the first trailer and screens shortly.