Skip to main content
News

Soulja Boy's new console is giving déjà vu (and scam vibes)

But as you might expect, things aren't exactly by the book this time either as he has just rebranded another format - not aware of this - and charges a lot more for it.
Jonas Mäki Editor Sweden Updated 5 November 2025

If you've been following the gaming industry for a long time, Soulja Boy is a name you're probably familiar with, albeit on dubious grounds. In 2018, he launched his own console, which was actually just a Chinese pirate unit that he renamed and gave an unreasonable price tag.

It didn't go so well though, because the device was also filled with pirated Nintendo games, and they weren't too impressed with the move and forced him to stop selling it. However, he claimed to have sold millions of consoles and said in 2019 that he was the man who got Nintendo of America's then-CEO Reggie Fils-Aime to quit.

Fast forward two years, and Soulja Boy was at it again, planning to release his own console in 2021. That same year, he also claimed to have bought Atari, something Atari however denied.

We now jump forward another four years to today, because now Soulja Boy is at it again. Via his Instagram account, he is now talking about his latest gaming device, the SouljaGameFlip. And we understand that this sounds tempting, but it seems that Soulja Boy's very liberal approach to the truth means that it might be wise to hold on to your money for a while longer.

https://www.instagram.com/p/DQlFjCpgLDq

The device he is selling is just a rebranded Retroid Pocket Flip 2, a popular retro device from the well-regarded company Retroid. However, Soulja Boy charges two to three times as much for its SouljaGameFlip. RetroDodo contacted Retroid to find out more about why they had entered into a partnership with Soulja Boy and received a unsurprising response:

"I didn't know about this. This is not any kind of official licensing deal. He does not have permission to rebrand our products and sell them as his own. The Retroid Pocket Flip 2 is patented in the U.S. by ourselves."

In short, it sounds like Soulja Boy won't be taking over the gaming world this time either. But if you really want to pay way too much for the device, you can do so here. If you prefer the much lower original price, you can buy a Retroid Pocket Flip 2 here.

Editor Sweden Jonas Mäki has written for Gamereactor since 2002, becoming an editor in 2007. He covers the video game industry across news, releases and the business side, with a particular interest in sales figures and where the industry is heading.
Full profile Gamereactor author since 2007 · 12,193 published articles
Why trust Gamereactor
23 Editions Each with its own newsroom and its own scores.
1998 Publishing since Independently owned for the whole of it.
100% Hands-on Written from time with the game, never press material.
1–10 Network Score Every edition’s score, averaged and shown.