Nintendo announced a new colour for the 3DS at its pre-TGS conference last night in an active attempt to drawn in a new audience for the handheld.
The "Misty Pink" version of the 3DS has been decided upon, Nintendo president Satoru Iwata explained, to try and capture a larger share of the female target audience for the handheld, which was currently lagging behind the even split between men and women with the Wii and DS consoles.
The new-coloured console will be released October 20 in Japan.