Take-Two CEO Strauss Zelnick has discussed the possibility of iOS titles, stating: "I don't see why we wouldn't be able to sell a robust product for the same price point."
The discussion came during a Forbes interview (as reported on by MCV) as the CEO was asked about hardware that excited the company.
"We tried China Town Wars for the iPhone," he replied, talking about both iPad and iPhone. "It was creatively successful. At the price point for which we can sell on the iPhone, it is not going to be economically meaningful. At the end of the day, we are interested in creating economic value, and what we intend to do is make something and sell it to millions and millions of people, and sell it at a high price."
When asked whether you could conceivably charge 10 to 40 dollars for a tablet title, Zelnek replied "I don't see why not."
"Tablets are a great game platform. And it's the right sized screen. And you use the tablet to have an engaging experience. So if all of that's true, I don't see why we wouldn't be able to sell a robust product for the same price point. The reason the price point is currently lower for an iPhone app is it is used for five minutes, and not for a hundred hours."