Today Microsoft deliver their response to Sony with the unveiling of the new Xbox.
The company's due to showcase the console at their Redmond campus in Washington, and will be live-streaming the event, which you can watch right here on Gamereactor from 6pm GMT today.
We're also in attendance at the event itself, and will be reporting in the wake of the show - so as always, stick with Gamereactor to keep in touch with gaming.