UK retail giant GAME has announced that it's creating a three day consumer show that'll hit Birmingham NEC from September 16 to the 18th this year, entry to which will be exclusive to Reward Card costumers.
As reported by MCV, GamesFest will be an extension of the company's manager conference, where the heads of the retail stores get a look at the biggest titles hitting over the coming year.
No other details are forthcoming yet.