Scribblenauts developer 5th Cell has been talking about its upcoming XBLA title Hybrid and development for the digital service.
In an interview with Gamesindustry.biz creative director Jeremiah Slaczka has spoken of how the service can offer more financial incentives than even titles sold at retail, but also can offer a lot more risk.
"When you break the math down we make far more money on Hybrid on XBLA that we would on a retail game," he admits. "I think there's opportunities but you've got to be careful about riding a whole company on it. Especially as experimentation, you can have just a few people on it. Hybrid's 30-40 people and even DS games are 30 people."