UK retail giant is to start selling Xbox Live content from its stores nationwide, reports trade site MCV.
Much like Xbox Live Memberships, the content will be offered as a card available to purchase in-store with redeemable DLC code printed on it. Unlike the set block prices of Microsoft Point Cards, you'll only be paying for exactly what you want - prices start from £2.06. You'll be able to trade-in old games against payment of the content.
Forty stores are currently running the deal as part of the six-month trial run. If successful the content will take a more permanent fixture on GAME store shelves.
"We know that lots of customers want to play downloadable games and they look to us, as expert retailers, for advice on the best way to do it," commercial and supply chain director Tricia Brennan stated.
"We've listened to them and worked with Microsoft to provide the answers. From today it will be much easier to buy downloadable games as they will be able to buy digital games in cash for under a fiver."
Unfortunately the deal comes too late for some.