Film Director Guillermo Del Toro has appeared on stage at the Spike VGAs to announce his collaboration with THQ, which is entitled InSane.
The game will see Del Toro working with Saints Row developer Volition to create an experience that will, according to the great man himself, make you "shit in your pants."
So what is it? Well, we can't really tell, with Insane's trailer being as teasing as any ten-second tease could be. Have a look yourself right here and take a guess.
Gritty vague images flicker on screen while screams can be heard in the background. The trailer finishes with the image of someone's eye about to meet a sharp end, and the whole thing reminded us a lot of Saw's marketing campaigns.