Rumours that shortages of Microsoft's Kinect were part of a strategy to stimulate unit sales have been denied by the company's UK and Ireland general manager Neil Thompson.
Speaking to GamesIndustry.biz, Thompson denied such claims, explaining the shortages exist a complication that comes from bringing "a brand new innovation" into the market.
"Anyone who actually works in the business of producing new technology, especially hardware technology, will know that these things are never managed. Everyone else loves to think that they're managed, but they will know it's not. It's a function of coming to market with a brand new innovation and you have to scale up," he said.
"It's absolutely not a strategy, we want to get the product into consumers hands as quickly as we can because we think its exciting, it's innovative. We wanted to do that for Christmas and that's what we've done. We've built a really strong supply and resupply chain over the coming weeks."