Recently, a claim started circulating that due to YouTube changing how its algorithm functions, MrBeast's viewership has taken a massive hit, dropping around 50%. The immensely popular creator, still topping the charts as YouTube's most subscribed channel, is said to be a casualty of these changes, with new videos bringing in a fraction of the views that his previous videos managed to offer.
Speaking about this claim, MrBeast has now taken to X to refute this information and note that his channel and videos are performing fine, and that simply the data is being misconstrued to depict a false narrative.
"I keep seeing this "down 50%" number and I'm not sure who did the math. The videos with hundreds of millions of views are years old. Our videos are evergreen, they usually get 5 to 10M views a month for years. Hence why newer videos have less views."
<social>https://x.com/MrBeast/status/2055448178757874129</social>
Do you agree with MrBeast's analysis of the situation or do you think there's evidence that his content is starting to perform worse?