Disney seems to have come up with an interesting new initiative to further grow its Disney+ audience. In the UK, it has kickstarted a relationship with broadcaster ITV, a deal that will see the streamer sharing its original content with the broadcaster, and vice-versa.
Regarded as a "first-of-its-kind strategic relationship", the deal will see a few snippets of Disney+ content made available on the ITVX platform, all while ITVX content arrives on Disney+ too. Both examples of the other platform are regarded as a "Taste of...", and we'll see this become a reality as soon as next week.
From July 16, the deal will take shape and UK viewers will be able to experience a "curated, and regularly refreshed selection of hit shows and movies from Disney+ and ITVX will be available to viewers on both platforms."
As for what to expect initially, the ITVX content on Disney+ includes the following:
Mr Bates vs The Post Office
A Spy Among Friends
Love Island
Endeavour
Vera
Karen Pirie
Price of Perfection
The 1% Club
The Disney+ content on ITVX on the other hand will span:
The Bear
Andor
Only Murders in the Building
The Secret Lives of Mormon Wives
The Kardashians
Lilo & Stitch: The Series
Phineas & Ferb
Neither Taste of will require additional costs either, as ITVX content will be available as part of the Disney+ subscription, and vice-versa, meaning you will be able to watch Andor for one without having to spend a dime...