Sony has well and truly embraced the CES spectacle by showing off its upcoming Afeela EV, which is being created in collaboration with Honda (and a variety of other partners, such as Epic Games, Microsoft, and Polyphony Digital), by driving the car on stage at the event using a PlayStation DualSense controller.
You can see the car being driven on stage as per the video below from GTPlanet.
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The car rolled onto the conference floor while being driven by Sony Honda Mobility representative director, president, and COO Izumi Kawanishi, all before he looked to explain and talk a bunch about the car and how it will be using AI and sensing data to improve the user and driver experience.
Speaking about the DualSense integration, this does seem to primarily be a gimmick, as thankfully the car will be operated by a traditional wheel. But still it does show what is possible with gaming accessories that you probably have strewn somewhere around your house right now.