Gaming is steadily taking a bigger and bigger hold on the world of Formula 1. Between there being two big licensed game series currently (Codemaster's F1 series and Frontier's F1 Manager series), we've also seen various teams exploring partnerships with gaming-centric brands. In the past, this has included Alfa Romeo partnering up with Kick, and the future will see Alpine teaming up with Xbox.
As per an Xbox Wire Post, the partnership will start from later this week at the Japanese Grand Prix and will see Alpine's cars and its paddock area plastered with Xbox and PC Game Pass logos. To add to this, there will be activations held throughout the F1 season that will attempt to engage Alpine and Xbox fans alike.
In terms of the value of the deal, this is not mentioned, but we are told that it is a multi-year deal and that Xbox is now being dubbed Alpine's official console partner.