While EA has signed an exclusive naming rights deal with LaLiga, meaning the league will only be known as LaLiga in the EA Sports FC games for the foreseeable future, Konami has swept in and locked up FC Barcelona once again.
As has just been announced, the Japanese game company has signed an extension of the deal it already had in place with the football club, meaning we'll only get to see FC Barcelona branding in the eFootball series going forward.
In fact, the extension will see Konami retaining exclusive access to Barcelona's players, media opportunities, and event exposure, so expect to see a different and unofficial version of the club in EA's upcoming rebranded title.
"It is very exciting to be announcing an extension to such a successful partnership. FC Barcelona are truly one of giants of world football, we are proud to have them as part of the eFootball series now and for the next few years thanks to this renewal," said Naoki Morita, Konami Digital Entertainment B.V.'s European President.
"To have secured a bright future that will include a multitude of commercial, image, and esports rights and activations is fantastic for KONAMI and for the eFootball™ series. We endeavour to keep evolving our product to bring the best user experience possible".
It's also mentioned that FC Barcelona's stadium, Spotify Camp Nou, will be exclusively available in eFootball for the future.