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Xbox Play Anywhere to target a "broader audience" of gamers

We talked with Aaron Greenberg at Gamescom 2016 about the cross-platform strategy of Windows and Xbox.

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Xbox Marketing Executive Aaron Greenberg was at Gamescom 2016 and we caught up with him and talked about how Xbox is progressing, particularly in terms of PC gaming and where the idea for Xbox Play Anywhere came from.

"When we looked at where gamers play we found most gamers play on console and on PC", he said, "and so as we thought about how we can bring our games to a broader audience, allow more audiences to experience things like Gears of War 4 or Forza Horizon 3, big titles like that, we knew bringing them to the PC will allow a broader audience to experience that. But traditionally you've had to go and buy those games a second time so that's the beauty of being able to build this on one platform of Xbox Live, leveraging Windows across the console and the PC, is that we can link it directly to your account so when you do buy those titles digitally from us, our first party titles, you'll be able to play them across your devices and only have to pay once for the games."

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Xbox Play Anywhere to target a "broader audience" of gamersXbox Play Anywhere to target a "broader audience" of gamersXbox Play Anywhere to target a "broader audience" of gamers


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