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According to Sony's Andrew House, the platform holder is preparing to announce a price drop for select PS4 systems during this year's E3.
According to the president and CEO of Sony Interactive Entertainment, the price will drop from $299 to $249, although it will only be a temporary one, with this offer valid between June 9 and June 17. The article also mentions discounts for selected software and accessories.
An official, albeit temporary price drop could also come into effect in Europe too, although we've heard nothing about a discount at the time of writing. We've reached out to Sony and will update you here as soon as they get back to us.
Thanks, USA Today.