DDR5 is the new standard for memory modules, and Kingston wants to make sure you can RGB your internal components for an even better-looking system. Kingston has a long history of supplying memory to consumers with 35 years in the business, and their dedicated gaming memory in the FURY series has a long history as well, with recent upgrades including DDR5 modules, while still using the easily distinguishable heat spreader with the large FURY brand on the side.