Skip to main content
Lifestyle

Universal announces plans to open Horror Unleashed location in Chicago

It will be the second location for the immersive horror experience, and the first expansion for Universal into the region.
Ben Lyons Senior Editor 27 June 2025

Universal has been growing and expanding its theme park business at a mega rate as of late, as the entertainment company has announced plans to open a UK theme park, while also recently opening the doors to its new Orlando destination. But that won't be all as plans to launch a new Horror Unleashed location have been revealed, with this set to land in Chicago, Illinois.

It will be the second location for the Horror Unleashed immersive entertainment experience after the Las Vegas destination, and the first foray into the region for Universal's theme park business. It will be based on Chicago Avenue and as for what it may offer fans, Page Thompson, president of Universal Destinations & Experiences, said:

"Universal Horror Unleashed delivers on our promise to create highly immersive and terrifying horror experiences that connect with fans year-round. We're excited to bring this bold concept to life in Chicago, a city known for its vibrant culture. We're grateful for the city's support as we convert this dormant site into a unique attraction that showcases our storytelling expertise and ability to deliver mind blowing experiences that shatter guest expectations."

To specific information or opening dates are thrown around just yet, as the only other bits of information include noting that the experience will offer "next-level storytelling" that "will deliver immersive, horror-centric entertainment that goes beyond the theme parks, bringing spine-chilling thrills, terrifying environments, and unforgettable scares to guests." Expect this to also stretch to the food and beverage choices on offer, and the merchandise available.

Senior Editor Ben was a Senior Editor at Gamereactor UK. When he wasn’t writing, editing or filming for Gamereactor, he could usually be found playing an FPS or getting lost in a sprawling RPG.
Full profile Gamereactor author since October 2020 · 18,577 published articles
Why trust Gamereactor
23 Editions Each with its own newsroom and its own scores.
1998 Publishing since Independently owned for the whole of it.
100% Hands-on Written from time with the game, never press material.
1–10 Network Score Every edition’s score, averaged and shown.