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Ubisoft executive says Steam's business model is "unrealistic"

Chris Early, VP of partnerships and revenue at Ubisoft, spoke about the role of Steam in modern game distribution.

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The public has not been silent when voicing their opinions against the rising mega storefront of the Epic Games Store. The conflict between this and Steam has caused certain titles and franchises to become exclusive, and on top of that, the frequent mishaps in security have led some users to be less trustworthy of Epic's store. However, aside from these problems, Epic seems to be looking to the future, doing what they can for the publishers and developers working with them, and the industry appears to recognise that.

Ubisoft executive says Steam's business model is "unrealistic"

Speaking with the New York Times, Chris Early - Vice-President of partnerships and revenue for Ubisoft - weighed in on the conversation when talking about Steam:

"It's unrealistic, the current business model that they have. It doesn't reflect where the world is today in terms of game distribution."

Whether this statement is in regard to the difference in royalty fees between the stores is unclear, although it is widely known that Steam has a 70/30 split with distribution, which is significantly more than Epic's 88/12.

"Stores extract an enormous portion of game industry profits and are ripe for disruption," added Epic CEO Tim Sweeney, and it certainly seems that Epic is doing its fair share of disruption with its offers of free games and exclusive titles.

"What's a Sony without a Microsoft and a Nintendo?" added Greg Kasavin, creative director of Supergiant Games. "The console cycles were always the best when the rivalry is heated."

Do you think Steam's business model is outdated?

Ubisoft executive says Steam's business model is "unrealistic"Ubisoft executive says Steam's business model is "unrealistic"


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