Ubisoft equipped Uber drivers with supercars to celebrate the launch of The Crew Motorfest

Last week, Ubisoft officially launched The Crew Motorfest, a game that takes players to the striking island of Oahu, Hawaii for a celebration of all things cars and motorsports. We're already shared our opinions of the game in our review right here, but to mark the launch of the title, Ubisoft also looked to surprise some taxi and Uber goers in London and Manchester.

As Top Gear reports, Ubisoft bolstered the ranks of Uber's car offerings and taxi services by having a collection of supercars and hypercars available to ride in. The concept was called Crew Cabs, and saw a McLaren Senna, a Bentley Continental GT, a Porsche 911 and a Chevrolet Corvette all present and surprising some Uber and taxi users over the weekend.

If this is how Ubisoft celebrates The Crew Motorfest launching in the UK, we can only wonder what they have planned for Assassin's Creed Mirage and Avatar: Frontiers of Pandora at the end of the year.