After large drops in Tesla sales in Sweden and Norway, we now know that the company is facing a tough time across all of Europe, with recent data showing concerning declines in key markets like the United Kingdom, France, and Germany.
In France, Tesla sales dropped 63% in January from a year earlier, while in Germany, they fell 59%. The United Kingdom saw a smaller decline of 12%, but even with that, the overall market for battery electric vehicles grew by 35%—growth that Tesla didn't manage to take advantage of.
This follows a tough 2024, where Tesla's sales in Europe dropped by 13%. Tesla's limited and outdated model range seems to be a big factor, with some attributing the decline to the company's image taking a hit from Elon Musk's political views, which have sparked controversy in Europe. While the Model Y crossover could help, it's still uncertain whether it will bring renewed interest in the brand, so it remains to be seen how Tesla's sales will evolve during 2025.