We've subjected our journalists to on-camera screaming with Supermarket Shriek before (see below), and when we were looking at the game recently with BillyGoat Entertainment's William Barr again, we got another try at the game and a briefing on the rather unusual premise.
"It's just your typical story of a guy and a goat, you know, you're in a shopping cart and yeah, you're just trying to not get murdered while you go through your local grocery store," Barr said.
"It's like a good Pixar family film - there's stuff in it the kids will get, there's stuff in it that the adults will get [...] so yeah, broad appeal."
If you want to hear more about the game check out the recent interview, where we also try to control this dynamic duo using the power of our voices. Does this seem like a fun party game?