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Valve recently announced that it will introduce several Steam products into stores, through its own exclusive store sections in select outlets. US partner GameStop, already has one of these sections on display, where you'll find Steam Controllers, Steam Link units, Steam Machines and pre-paid cards for Steam, among other items related to the PC platform.
The Steam specific products will be sold from November 10, in specific stores: GameStop in the US, EB Games in Canada, and GAME in the UK. After the holiday season, it is expected that Valve sell these products in other stores and more countries.
Thanks, Gamespot.