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Sony will screen their E3 conference in over 85 cinemas across US, Canada and Latin America (Brazil at least).
This is actually a third time Sony has done this, and those who attend will get an exclusive poster, a Collectible Card and a so-called digital gift basket from Playstation Store.
The full list of theaters can be seen here.
Should Sony (or perhaps Microsoft) do the same in Europe as well? Would you attend? Leave your comments below.