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Sony: Most gamers "don't want to buy online"

Longworth talks consumer choice and retail relationships.

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The relationship between retail and platform holders has been a hot topic in recent weeks, especially when considering Microsoft's recent shift in stance regarding used-games and DRM.

Sony VP of Playstation brand marketing, Guy Longworth, has revealed the reason why he thinks that it is consumers, and not platform holders, who will decide when the industry shifts to a predominantly digital model.

"I think the reality is this: Our digital business is growing fast, and we have incredibly strong partnerships with our key retail partners as well," said Longworth in an interview with GI.biz. "What we try to do is offer a relatively level playing field and let the gamers decide. We're not trying to advantage them, we believe in consumer choice."

"It's clear that the vast majority of the people want to go down to GameStop or Best Buy, they don't want to buy it online right now. How that might change in the future is kind of hard to predict. People might be quite surprised, I think physical games will be around a lot longer than some people think."

Sony: Most gamers "don't want to buy online"


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